SmartWool was born with comfort in mind. Our founders were New England ski instructors struggling to keep their feet warm. After trying a variety of materials, they rediscovered an age-old classic: wool. But while these socks may have been warm, they were itchy and shrank. So they worked on a process to make them soft and easy care. SmartWool was born on a simple belief: keeping feet comfortable on the slopes. www.smartwool.com

Born, bred and here to stay. We were born in a San Francisco garage and bred on the backs of messengers in the city streets. And we still manufacture our custom bags in the heart of San Francisco’s Mission District. For 20 years, we’ve been building bags and accessories for urban adventures with a simple philosophy – create good-looking, tough-as-Hell bags you can truly make your own. www.timbuk2.com

The typical human foot is an anatomical marvel of evolution with 26 bones, 33 joints, 20 muscles, and hundreds of sensory receptors, tendons and ligaments. That’s why we recommend wearing FiveFingers for exercise, play, and for fun. Stimulating the muscles in your feet and lower legs will not only make you stronger and healthier, it improves your balance, agility and proprioception. www.vibramfivefingers.com

The founders of Klean Kanteen™ wanted to give health conscious people a safe alternative to plastic and aluminum. So the very first Klean Kanteen was made from high quality, 18/8, food-grade stainless steel – a metal superior in both strength and safety that contains no harmful chemicals or toxins. www.kleankanteen.com

5.11 creates superior products that enhance the safety, accuracy, speed and performance of law enforcement, military and firefighting professionals. we create products that exceed the needs of our customers with functional innovation while delivering exceptional value. www.511tactical.com

Stansport™ welcomes you to our world – The Great Outdoors – where we are dedicated to “Making Camping Fun”. Young or old, camping is a timeless excursion back to where the roaring campfire means not just heat, but stories of yesterday, today and tomorrow. A simple time to share and to get to know, to experience all the wonderment of Mother Nature. www.stansport.com

Our playing fields are often located far from the modern amenities that we take for granted – electricity, telephones, running water, and ready access to professional medical help. Consequently, the need to be self-sufficient in the outdoors is essential, especially during an emergency when assistance from rescue teams may be hours or days away. www.adventuremedicalkits.com