Another Happy Vibram FiveFinger User.

Here is a Blog entry from a guy by the name of Dave Shuck, just a regular dude.  The entry is titled, “first run in my Vibram Fivefinger KSO’s.”

Here’s what I like about his post.  One of the first entries we did on this new web site/BLOG was a recap link on the Wired Magazine review Dave references.  Pretty cool to see earned media efforts really paying off.  Make sure they are a part of your marketing and communications strategies for 2010.  No, we are not talking about going after a story in the Wall Street Journal, but make sure you are reaching out to your local media on a regular basis.